What is a Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. It is usually with a specific project or a goal in mind. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering or trading products and services. Read the rest…

Central to effective online marketing is a message that connects directly to the needs of those customers who want hear what you say or to buy what you sell. Your profile and your perceived uniqueness are developed by taking a hard look at you and/or your company. Making sure that your message to the world is consistent with who and what you are as a company and an individual takes an investment of your time. The upside is that a tight message and consistent profile whether it is personal or corporate, matched with marketing to your EMS market and its customers brings a huge return on investment. The small businesses that KNOW who they are and what they do are always successful.

On the flip side, if you cannot get your profile and the EMS niche profile to match you’re dead in the water online. On a piece of paper, create a draft message that visitors and buyers in your EMS market will understand. This profile includes these details:

About You
You: Who are you? What is your purpose?
Service: What segment of EMS are you in? (Blogging, education, products and services that you provide)
Clients: What people do you serve? Students, experienced proividers, EMS managers etc.
Needs: What are the needs of these clients you serve? (problems, predicaments and pain)
Competition: Who are your competitors?
Differentiation: What makes you stand apart from your competitors? (uniqueness)
Benefits: What are the core benefits a client receives from your service?

What You Do
When someone asks what you do, how do you respond? Here is a time-tested format that gets the attention and interest you want. This profile ideally creates a compelling message that explains exactly: who you are, what you do, for whom, why they would want it done, and, finally why they should let you fix their problem. In your traditional business, it is referred to as the “elevator pitch”.

Type out this pitch/profile and tape a copy to the side of your computer monitor, memorize it, etch it in stone, do what ever it takes to commit it to memory.

Here is the format:
Target Market – The market that you have identified. This lets your listener know your offering is for them, not someone else.
Problem – In a single sentence, explain the problem and pain your market is suffering from.
Solution/Benefit – Tell them the solution and benefit to the problem you just articulated.
Uniqueness – Tell them what makes you different from your competitors.

The Elevator Pitch

Here is an example of a profile.

“We show small businesses how to generate real revenues on a daily basis from their websites.”
“These days the biggest challenge for a small business is getting customers to visit their website and spend money with them without having a big business budget to spend on marketing.”
“Research tells us that more than 99% of small business websites cost money each and every day, yet a small portion of Internet marketers are generating huge revenues consistently selling the same products and services into the same markets.”
“What gives them the advantage is the way in which they are marketing their business online.”
“Since 2001, I have been researching and testing the tactics and strategies used by these marketers and applying them to small businesses. It is that same, tested, five-step process that we use to show you how to generate real revenues on a daily basis.”

Try and map your profile like this. Even if you are just blogging. With new blogs being put up everyday, you want people to know what to expect from your blog and why they should keep coming back.