Here is one technique available to almost everyone, but exploited by a mere few. You may already know about putting links to your site or products on your Thank You pages and Confirmation pages. You may even put links to specific affiliate products on these pages.
But have you ever considered approaching OTHER sites and asking for a link on THEIR Confirmation and Thank You pages? You may be surprised at how many
web owners of specialized content sites would be delighted to offer you space on one of these pages – especially if you offer them an incentive, like a cash payment, a plug in your newsletter, a higher commission if it is a affiliate product you have, or a free sample of your EMS product or service.
A variation of this involves “404 Error” pages. These are pages that come up if a Internet user types in the wrong URL or tries to get to a URL that has expired or been removed. This is another type of backyard web property that many web owners and bloggers don’t mind displaying some extra links especially if there is something in it for them.
If you find a site that you feel could send you good, targeted traffic, ask if they’d like a sample of your product in return for letting you create a custom 404 error page for them. It can be a simple page with just a few links: one back to their home page, one to yours, and one to some kind of special discount offer or other incentive on your site.
If they are not comfortable offering a paid product, maybe they will agree to post a link to your free offer or trial period. This can give their visitor a valuable freebie and they look good doing it.
This technique works best with sites that are noncommercial in nature. So you may not much luck with EMS sites like JEMS or EMS1.com. However, there are thousands of sites, created and maintained by your fellow paramedics and EMT’s, that aren’t designed to make money. Many EMS blogs fit into this category. They may be about someones day to day life on the ambulance, educational tips, serious study information or maybe just a random collection of postings about being a paramedic. But if their owners have access to their server, and create their own pages, you may be able to “bribe” them into sending you targeted traffic by sharing a bit of unused web space with your links or offers.
I suggest when sending emails requesting this type of trade, you look at their site and find their actual email. Talk about their site and let them know you truly looked at it and that you know how much your link or offer will benefit their visitors. You may have to ask 10 or even 20 before you get one to say yes, but you might find that once one does agree and starts getting some income and/or positive feedback from their visitors, other bloggers in the EMS niche may change their mind.
