In this final top mistakes on affiliate marketing let’s talk about…
POOR QUALITY TRAFFIC
Sometimes you may try a bit TOO hard to get traffic to your EMS blog/site. You might end up focusing too much on getting a large quantity of visitors, and the quality of the traffic might be too low or untargeted. While it’s great to have a large number of visitors to your site, it’s much more important to make sure the traffic is quality traffic. By quality traffic, I mean traffic that shares a few traits.
Traffic should be:
- Targeted to the EMS industry.
- More than curious, but directly interested in the topic.
- Willing to purchase something in the EMS niche.
- Able to purchase something in the EMS niche.
The traffic should be well-targeted to your EMS blog or site. You might be able to get a few thousand visitors from social bookmarking sites to your website about marine aquariums, but these visitors may be only vaguely interested. You might buy 10,000 random visitors to your marine aquarium site for $9 on eBay, but chances are most of those visitors will NOT be interested in aquarium fish!
But if you got that traffic from targeted keywords via PPC, or if you got the traffic from search engines or a banner ad on a related site, those visitors would almost certainly be interested in aquariums!
Targeted traffic can be elusive. Sometimes it’s pretty difficult to get targeted traffic to your site. If you’re in an extremely competitive EMS niche like NREMT or EMS gear and apparel , you migght find it harder to get a nice quantity of visitors.
Most of the time it’s just a matter of:
- Getting backlinks from quality, EMS RELATED sites.
- Writing articles on the paramedic or EMT topic.
- Submitting your site to EMS related directories.
- Buying links on related sites.
- Spending time working on SEO.
- Targeting long-tail keywords with little competition.
- Focusing more on quality than quantity.
Search engine traffic is some of the most targeted and high-quality traffic possible. You should aim for getting at least 50% of your traffic from search engines, if possible. Why is search engine traffic so targeted?
Well, because people who are searching for something are obviously interested in the topic. Let’s say you are at a social bookmarking site and you see an interesting article about a recent archaeological find. Out of curiosity, you click the link and read the story. It’s an interesting story, but only because it was a little strange and unusual. On this site, they are advertising a series of books and videos about ancient civilization. Would you buy? You might. But chances are you wouldn’t. That single interesting story probably would NOT be enough to get you to buy this product, unless you just happened to be interested in the topic already.
Now, let’s say you were extremely interested in ancient civilizations. You get on Google and you search for “ancient civilization” + “recent discoveries”. You find this interesting article, and you read it. Now you see the ad for the book and video series. Would you buy? If you didn’t already have it and you could afford it, there is a very good chance that you would, because you’re already highly interested in the subject!
This is the kind of traffic you need to get. You need to get traffic that is already interested in a topic. While getting some extra traffic is nice, you should try to focus more on TARGETED traffic.
