POOR CHOICE OF EMS AFFILIATE PROGRAMS
When you choose an affiliate product to promote, you should be sure to choose one that you believe will convert well. You should also be sure the company itself is known for integrity, or at least doesn’t have a poor reputation.
It can be difficult to anticipate how well a particular EMS merchant will convert. If you have the opportunity to choose between a number of different EMS merchants for a single product, it won’t always be price that determines how well each one will convert. There are many factors that determine whether someone will buy from a particular merchant. These factors may include, but are not limited to:
- Whether they have heard of or trust the merchant.
- The price of the item.
- The price of shipping.
- Shipping methods available.
- Reviews of the product or merchant.
- Customer service quality.
- Site quality and usability.
- Quality of the description and sales method.
- Payment methods available.
- Quality and quantity of item photos.
- Many other factors.
Sometimes you may think you have a winning combination. You might find a merchant that has a very low price, low shipping, a great looking site, and a quality presentation, but it may not convert well. There may be factors you’ve missed, or factors you never would have thought of.
In this case, you should test other merchants. It might be that the particular EMS related item you’re promoting just doesn’t sell well. It happens! But it may also be the merchant, so you might want to test various merchants before you abandon a product completely. You also need to look at other related products. Sometimes a product just doesn’t convert well at any merchant, in which case you would just need to choose something else.
Occasionally you may choose an entire niche that is unprofitable. Maybe you focus on EMS gear or apparell and it just isn’t working well with your visitors. This doesn’t happen all that often, but it can happen. In this case, try a different niche within the EMS field, maybe equipment or study and training resources.
Take a look at some study and training resources by The EMS Professional you can be an affiliate of and earn between $7-$70 per sale.
The EMS Professional Affiliate Program
EMS Boot Camp Affiliate Program
